Karlovy Vary, December 12 , 2025
Patrik “Rytmus” Vrbovský has been officially unveiled as the new brand ambassador of Jacob & Co. in the Czech Republic. The announcement took place at Glamour Diamond Boutique in Karlovy Vary, the exclusive authorized retailer of the Swiss luxury watchmaker in the Czech market.
Founded in 1986 by visionary Jacob Arabo, Jacob & Co. stands at the intersection of high horology and high jewelry, creating extraordinary timepieces that combine bold American creativity with Swiss watchmaking excellence. The brand is renowned for its spectacular complications, extravagant gemstone settings, and unmistakable aesthetic language. Driven by a passion for turning the world’s most unique ideas into reality, Jacob & Co. continuously redefines horological standards and pushes the boundaries of what is possible. Its creations are worn by global icons such as Cristiano Ronaldo, Rihanna, and Drake.
“The collaboration with Patrik represents the union of an exceptional personality with an exceptional brand. Jacob & Co. is a global phenomenon, and we are proud to be the company that introduced this brand to the Czech market,”
says Besfort Ukaj, owner of Glamour Diamond Boutique.
A Natural Match of Style and Philosophy
The partnership was introduced through an exclusive video featuring Rytmus, in which he expresses his passion for extraordinary watches and his affinity for the bold, expressive aesthetics of Jacob & Co. His authentic style and strong emphasis on individuality naturally align with the brand’s philosophy of pushing the limits of traditional watchmaking.
Limited Editions with a Story
Glamour Diamond Boutique in Karlovy Vary showcases several of Jacob & Co.’s most iconic models, including pieces from the Opera, Epic X, and Astronomia collections. The boutique also presents exceptional limited editions—most notably the Opera Godfather, a masterpiece created to mark the 50th anniversary of the legendary film The Godfather.
This extraordinary timepiece brings cinematic storytelling to life by playing the iconic theme from the film through a mechanical music box complication. As such, it stands among the most impressive and celebrated creations in the Jacob & Co. portfolio.
“For introducing Patrik as the face of Jacob & Co., we couldn’t have chosen a more fitting model. Opera Godfather is a true masterpiece, and we are delighted to present it to customers in the Czech Republic for the very first time. These are exceptional watches that resonate perfectly with Patrik’s story,”
adds Besfort Ukaj.
The symbolism of The Godfather holds long-standing personal significance for Rytmus and has influenced various aspects of his artistic identity—from song titles to visual themes.
“I’m drawn to things that carry a strong story—and Jacob & Co. certainly has one. Their watches are works of art. Opera Godfather also holds personal symbolism for me, so I’m genuinely excited to represent this brand,”
says Rytmus.
The introduction of Rytmus alongside the Opera Godfather unites a powerful personality with compelling storytelling and masterful craftsmanship. This new partnership marks the beginning of a story defined by boldness, style, and individuality—qualities now even more accessible to discerning customers in the Czech Republic seeking truly exceptional Jacob & Co. timepieces.
